75個(gè)國(guó)外公司的圣誕季郵件主題行示例及高價(jià)值建議

事實(shí)上，80%的美國(guó)人會(huì)在感恩節(jié)前就已經(jīng)開始了節(jié)日購(gòu)物，尤其是那些容易在網(wǎng)上購(gòu)買的消費(fèi)者。

這意味著現(xiàn)在是時(shí)候開始制作節(jié)日電子郵件營(yíng)銷信息了。事實(shí)上，電子郵件信息打開率早在10月就開始飆升。

為了給你提供一些靈感，這里有75個(gè)來(lái)自B2C和B2B的電子郵件營(yíng)銷主題行，非常適合你的節(jié)日郵件營(yíng)銷活動(dòng)。

01 75個(gè)真實(shí)的郵件營(yíng)銷subject lines

下面這些例子都是來(lái)自于真實(shí)的公司和真實(shí)的郵件營(yíng)銷活動(dòng)，下面例子中黑體字部分是具體的公司名字（就是采用了相應(yīng)主題行的公司）

• Rip Curl: 5 reasons you need a SearchGPS this Xmas
• Freshbooks: Deliver Some Cheer this Holiday Season
• Food & Wine: 27 Recipes for a Holiday Cocktail Bash
• Joss & Main: Jingle Belles: Gifts for her, best-selling bedding & more on sale today
• Dot & Bo: Ring In The New Year – Plus: 12 Days of Christmas Gifting Starts Now
• Kate Spade: Last day! 30% off everything with our Cyber Monday sale
• Emergency Essentials: Black Friday Sale! Check Back Tomorrow To View the Deals!
• Steve Madden: Cyber Tuesday – 50% Off Clearance!
• Sports Authority: Hurry, Only Hours Left for Cyber Monday Savings!
• BevMo!: $20 Coupon! Save Big on Cyber Monday.
• Seafolly: All she wants for Christmas is S E A F O L L Y
• Birchbox: Free Boxes. Ohh Yeah.
• Skechers: Get BLACK FRIDAY savings all weekend at Skechers.com!
• Steve Madden: If You Open One Email This Black Friday…
• Finish Line: Black Friday Doorbusters END TODAY. Snag ’em before it slams shut.
• San Diego Chargers: Share the Joy, Bring a Toy To The Chargers Game
• J. Crew: It’s OK to have seconds (or thirds) of this sale
• Provisions by Food52: Gifting Made Easy: Free Shipping + Discounted Gift Cards + Our Best Picks
• Finish Line: Black Friday Doorbusters start now. Put down the drumstick.
• Vacationist: Gobble Up These Deals!
• Orbitz: Good gravy! 20% off
• Food & Wine: 15 Thanksgiving Drinks to Start on While Cooking
• Nordstrom: Black Friday Is Here Early
• Oribe: 10 Holiday Tips for Your Salon
• Lyft: You guys are amazing, you know that?
• Instacart: This week’s forecast? Stress-free holiday grocery shopping!
• Southwest: Snow Fare Like A Low Fare!
• De Beers: There’s still time…
• One Kings Lane: Post-Christmas grab bag: pick a present for yourself
• Anthropologie: Thanksgiving hosting, toasting & roasting must-haves
• Rapha: Last express shipping days for Rapha Gifts
• Monoprice: 10% OFF Site-Wide + Shop Our Holiday Gift Guide!
• Shutterfly: Just 3 days: get 50% off + NEW Disney Frozen Stockings
• Capsule: Christmas Deadline: TODAY – Best stocking stuffer ever!
• Travel Channel: Travel’s Best Holiday Attractions 2014/
• Musician’s Friend: Perfect last-minute gift–a gift certificate
• Papa Murphy’s: Don’t Get Your Tinsel in a Tangle…Let Us Help with Dinner!
• Groupon: Groupon’s Most Wanted This Holiday Season
• JetBlue: Up to 50% bonus – ’tis better to give AND receive!
• KSL Deals: Save 10% with Promo Code: Christmas10
• Utah Valley Massage Therapy: Last Minute Stocking Stuffer Ideas
• Bass Pro Shops: Final Hours! Stretch your payments for 6 months
• KSL Deals: 14 Awesome Gift Ideas
• Guitar Center: 12 Deals of Christmas—Updated Daily
• Cabela’s: You’ve made your list…
• Backcountry.com: For the Person that Has Everything
• Musician’s Friend: St. Nick’s here with two ways to save
• Audible.com: A Free Holiday Gift Just for Our Members
• Ancestry.com: Save big for Cyber Monday – give the gift of family
• Target: Pssst! Get the scoop on Black Friday
• De Beers: Find the Perfect Gift
• Bass Pro Shops: Save up to 25% on Santa’s Toy Shop!
• Monoprice: Holiday Gift Guide – Headphones & Earphones Starting Under $10
• Homestead Resort: Home for the Holidays at Homestead Resort
• Moovly: Create your own Season’s Greetings video in 10 steps
• Guitar Center: Alert: Cyber Monday Has Been Extended
• Doug Smith Subaru: Share the Love with your Community
• Rapha: Cold weather riding essentials
• Waves Audio: Waves’ Black Friday Sale Starts Now – Get a Free New Plugin
• ProAudioStar: ProAudioStar Will Beat ANY Black Friday Price PLUS Give You 15% Off Your Next Purchase
• Mystery Tackle Box: Merry Christmas From Karl VonDibble (And Mystery Tackle Box)
• Bonus: & Other Stories: Heading home for the Holidays?
• Bonus: Trouva: Girl Power Gifts ?
• Bonus: Madewell: New arrivals + gift guide = ??
• Bonus: Girls’ Night In: Issue #94: Thanksgiving pies, couch life, and cozy sweaters. ??
• Bonus: Dr. Axe: Click Quick. Last chance for a FREE $26 gift

• Team Tony Robbins: Your last chance to save in time for the holidays.
• Dale Carnegie Training: Be Bold This Holiday Season with Powerful Conversations
• Pureleverage.com: Your $1.00 Cyber Monday sale!!
• Voices.com: Cyber Monday Deal from Voices.com Coming Soon
• 3 Key Elements: Stressed Out by the Holidays? Body Language Tools to the Rescue!
• Pinterest Partner Team: This week: Create holiday boards and plan Pinteresty events
• SF-Marin Food Bank: Today is #GivingTuesday
• California Academy of Sciences: Unique Holiday Gifts for Everyone on Your List!
• The Leukemia & Lymphoma Society: #GivingTuesday is today!
• Friends of the Sea Otter: Adorable Sea Otter Gifts Available on Giving Tuesday
• Monterey Bay Aquarium: Today is #GivingTuesday: Donate now and become part of a new tradition.
• The Marine Mammal Center: A Special Gift to Thank You for All You Do
• Just Give: Gifts that do good…and feel good
• Susan G. Komen: Holiday gift deadline is tomorrow

雖然這些節(jié)日的郵件主題行會(huì)給你靈感，但你也許也希望在你的主題行中加入更多創(chuàng)造力。以下是一些提示，可以幫助你創(chuàng)建一個(gè)優(yōu)秀的節(jié)日郵件主題行。

關(guān)于節(jié)日郵件主題行的一些建議

1. 使用能提高轉(zhuǎn)化率的詞語(yǔ)和高級(jí)假日詞匯

當(dāng)涉及到為電子郵件營(yíng)銷信息創(chuàng)建有趣的主題行時(shí)，有一些特定的數(shù)據(jù)支持的詞可以提高轉(zhuǎn)化率。以下是一些在主題行中使用的高級(jí)詞匯，可以提高你的轉(zhuǎn)化率：

• Sale
• Off
• Now
• Thank you
• You
• New
• Exclusive
• Discover
• Be the first
• Instantly

你會(huì)注意到，每一個(gè)詞都能喚起人們的鏈接感、說(shuō)服力、緊迫感，和興趣，所有這些都是幫助你進(jìn)行假日銷售的必要條件。

你還應(yīng)該考慮在主題行中使用表情符號(hào)，表情符號(hào)可以對(duì)節(jié)日主題行進(jìn)行良好補(bǔ)充，可以幫助你的郵件在收件箱中脫穎而出。

2. 用節(jié)日詞語(yǔ)引起人們的興趣

你不僅要使用經(jīng)過(guò)驗(yàn)證的數(shù)據(jù)驅(qū)動(dòng)的詞語(yǔ)來(lái)進(jìn)行轉(zhuǎn)換，而且還要使用一些頂級(jí)的節(jié)日詞語(yǔ)來(lái)提醒訂閱者，你提供的是只有在假期才有的特別優(yōu)惠。當(dāng)你閱讀上面所有有趣的節(jié)日主題詞時(shí)，你會(huì)發(fā)現(xiàn)有幾個(gè)詞一直很突出，包括以下幾個(gè)。

• Holiday
• Christmas
• Black Friday
• Thanksgiving
• Gift/Give
• Shopping
• Last Chance/Minute
• Special
• Deals
• Save

當(dāng)你可以的時(shí)候，將這些頂級(jí)轉(zhuǎn)換詞和頂級(jí)假日郵件營(yíng)銷詞同時(shí)運(yùn)用到你的主題行中，你就會(huì)享受到寫出優(yōu)秀的假日營(yíng)銷郵件文案所帶來(lái)的好處。

3. 在主題行中宣傳您的報(bào)價(jià)

另一個(gè)好的節(jié)日郵件文案的共同主題是在主題行中說(shuō)明優(yōu)惠，比如在主題行簡(jiǎn)單地寫”offering free ground shipping”可以強(qiáng)化了這一優(yōu)惠。

4. 提供解決方案

在主題行中提供優(yōu)惠和促銷活動(dòng)不僅很重要，解決客戶的節(jié)日購(gòu)物問(wèn)題也很重要。例如，有些人可能不知道在配偶的長(zhǎng)襪里放什么，圣誕晚餐吃什么，或者如何找到完美的禮物。為這些類型的問(wèn)題提供解決方案以及促銷活動(dòng)可以帶來(lái)令人滿意和意想不到的轉(zhuǎn)化。

03 總結(jié)

當(dāng)你為假期的郵件營(yíng)銷做準(zhǔn)備時(shí)，請(qǐng)記住，從感恩節(jié)到圣誕節(jié)只有29天。其實(shí)你沒(méi)有太多的時(shí)間來(lái)準(zhǔn)備你的假日郵件營(yíng)銷活動(dòng)，也沒(méi)有太多的時(shí)間將你的信息發(fā)送給你的訂閱者。

希望這75個(gè)想法和技巧能幫助你寫出主題行，并且可以轉(zhuǎn)化為收入的增長(zhǎng)和一個(gè)非?？鞓?lè)的假期。（來(lái)源：紅板磚開發(fā)信）

以上內(nèi)容屬作者個(gè)人觀點(diǎn)，不代表雨果網(wǎng)立場(chǎng)！本文經(jīng)原作者授權(quán)轉(zhuǎn)載，轉(zhuǎn)載需經(jīng)原作者授權(quán)同意。

（來(lái)源：紅板磚開發(fā)信）